Oct 2011

fire alarm monitoring services

home alarm systems wirelessTo do this, you need to create content, which can include informative blog pieces, instructional videos, and whitepapers. The trick is that this content has to be valuable, which simply means that it has to answer this fundamental question in the mind of your audience: What’s in it for me?In other words, create content that solves problems for your audience, or answers questions they may have about your business. For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts that are set to expire within the next couple of months. After you’ve confirmed contact names and email addresses, implement an email marketing campaign to reach these prospects, and communicate the differences that make your security company superior to the one that your prospects are using.

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Oct 2011

diy alarm systems

hidden home security camerasOne of these ways is accurate data collection, data presentation, and collection of other relevant statistics. This must be a modern issue that security professionals take seriously. Statistics may be dry to some, but that trait does not diminish the value or the necessity of accurate and up to date statistics about the industry, including demographics, tools used, success rates, rates of collaboration with other agencies, and more. With modern tools such as data visualization, it is relatively more simple to represent large quantities of data in visually appealing ways in a condensed…… Introduction to Security MeasuresThe history of security is fairly lengthy. Security has always accompanied organized civilizations for nearly as long as they have been extant. Initially, security was begotten from the need to protect important personages who, not infrequently, were in the private sector.

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